Successful organizations get that way by attracting and retaining good customers and good employees.  Typically this doesn’t happen by accident.  There is strategic planning involved.  And systematic execution of those plans.

Ervin Marketing helps clients plan strategically to achieve the results they desire.  Retailers, hospitals, real estate organizations, soft goods manufacturers, financial institutions, packaged goods manufacturers and even internal HR and IT departments have worked with us to better understand the target market(s) that can help their company achieve its goals and the “one reason” people in that audience will be motivated to do so.

We employ a proprietary process and discipline called a “Relativity Scan^SM.”

What’s a Relativity Scan^SM?

For key [COMPANY] decision-makers, the Relativity Scan is a day-long exploratory meeting that will result in the shaping of the [COMPANY] brand platform and the strategic communications plan that will enable the [COMPANY] to meet its objectives.

The session is called Relativity Scan because it explores various and disparate pieces of information about target audiences, existing opportunities, competitive environment, timing, relationships, etc., and shows how these bits of information relate to one another.  Together, we’ll help you find answers to questions such as, “What business stage are we in? Where do we want to be? What is our relationship with our target audiences? And why should they choose us?”

The answers will not only shape how we begin to brand the [COMPANY] in the minds of prospects and customers, but they will also lead us to the messages, media, timing, targeting and marketing strategies that will help [COMPANY/DEPARTMENT] reach its marketing/communications goals.

Our one-da y Relativity Scan session can be held at our agency or at your offices. An agency facilitator and an assistant will conduct the session with your key decision makers and will deliver an analysis to you for validation.