Ascension Health Case History

The Situation
Ascension Health is the nation's largest Catholic and largest nonprofit health system, serving patients through a network of hospitals and related health facilities, providing acute care services, long-term care, community health services, psychiatric, rehabilitation and residential care.

Clinical Excellence is a strategic priority for Ascension Health. As a mission-driven organization of over 100,000 healthcare professionals, the health system committed to a program of Clinical Excellence in 2003, with a goal of Zero Preventable Injuries or Deaths by July 2008. Along with the many medical, technological and educational tactics needed to achieve this goal, Ascension Health needed to communicate specifically to its employees with accessible, easy-to-use materials, appropriate for busy caregivers. Additionally, the support materials needed to be distributed and shared across the entire Ascension Health system easily and inexpensively.

The Objectives
• Communicate the purpose and vision of each Priority For Action.

• Provide information, education and metrics to foster compliance and accountability.

• Generate enthusiasm and dedication to each Priority For Action.

The Strategy
• Create an instantly recognizable brand image that graphically communicates the vision with impact, and can be easily duplicated, customized and adapted to a variety of media.

The Solution
Brand the Perinatal Safety Priority For Action as: